Mobile Media and Digital Video

Hi everyone! Thanks to all of you who are following this class. Last Wednesday was very productive!

In class, we talked about mobile media and digital videos. We identified the key data that can be obtained through smartphone applications, which can be great for digital marketing campaigns. We also looked at why marketing and communications teams should consider mobile media and digital videos, especially considering the growing amount of users of both types of media in France and throughout the world.

Today we're talking about mobile media and videos. What's your favourite smartphone application? #IntroSM #ISCOM
— ISCOM Mtp Intro SM (@ISCOMMtpIntroSM) 22 mai 2013

@iscommtpintrosm My favorite application?! It's Instagram, Kik, Viber, Waze.. and Facebook ;) #IntroSM #ISCOM
— Gabrielle (@G_abrielle31) 22 mai 2013

@iscommtpintrosm For me it is Shazam and Eurosport.
— Adrien Lignières (@AdrienLignieres) 22 mai 2013

@iscommtpintrosm For me it's CANDY CRUSH!!!
— Léa Battesti (@LaBattesti) 22 mai 2013

@iscommtpintrosm my favorites are twitter and instagram but I'm sure it will change soon...
— Deezy_ (@0fresh) 22 mai 2013

@iscommtpintrosm for me it's deezer !#IntroSM #ISCOM
— paulin barascud (@paulin_Barascud) 22 mai 2013

@iscommtpintrosm My favorite smartphone application is Google Keep! #IntroSM #ISCOM
— Valentin Planche (@ValentinPlanche) 22 mai 2013

@iscommtpintrosm for me it's deeper, meteo france and Facebook
— Mellac Janessandre (@janessandre) 22 mai 2013

 Class Presentation

If you would like to read through the presentation given in class, you'll find it below. Feel free to download, embed and share!

Mobile Media and Digital Video by Jeremy Washer

Required Reading

Next week, we will be discussing Online PR, Social Events and Social Media Tribes. Please read pages 21-25 of the Social Media eBook 2012.

I look forward to seeing you next Wednesday. Until then, have a great week!

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Digital Curation, Monitoring & Strategy

Welcome in #IntroSM @iscommtpintrosm !!!
— Marie Burcklé (@MarieBurckle) 15 mai 2013

It was nice seeing all of you last Wednesday in class, and thanks to all of you who follow us on the web.

This week, we looked into digital curation and online monitoring with the idea of setting up a social media strategy. You'll find a copy of the class presentation below:

Digital Curation, Monitoring, and Strategy by Jeremy Washer

Class Assignments

All students following this class must create a social media plan based on the instructions in the class presentation. Please identify at least 3 networks used by a brand's audience and include at least one influencer. Once completed, students should send a Powerpoint or a Word Document with their social media plan. Assignment is due on Wednesday, 29 May 2013.

Required Reading

Read the chapters on Mobile Media and Digital Video (pg. 17-20) in the Social Media eBook 2012 before next Wednesday, 22 May 2013.

Have a great week everyone, and see you next week!

We love Intro to social media :)#IntroSM
— Sabrina (@SabrinaLardeau) May 15, 2013

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