ISCOM Montpellier

Higher learning in communications and advertising

Social Media

Discovering new media and their uses in today's institutions and corporations

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The latest trends and careers in digital communications

Class Schedule

March - June 2014

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Social media best practices

Showing posts with label Mobile Media. Show all posts
Showing posts with label Mobile Media. Show all posts
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Mobile Media and Digital Video

Hi everyone! Thanks to all of you who are following this class. Last Wednesday was very productive!

In class, we talked about mobile media and digital videos. We identified the key data that can be obtained through smartphone applications, which can be great for digital marketing campaigns. We also looked at why marketing and communications teams should consider mobile media and digital videos, especially considering the growing amount of users of both types of media in France and throughout the world.







 Class Presentation

If you would like to read through the presentation given in class, you'll find it below. Feel free to download, embed and share!




Required Reading

Next week, we will be discussing Online PR, Social Events and Social Media Tribes. Please read pages 21-25 of the Social Media eBook 2012.

I look forward to seeing you next Wednesday. Until then, have a great week!

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