ISCOM Montpellier

Higher learning in communications and advertising

Social Media

Discovering new media and their uses in today's institutions and corporations

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Class Schedule

March - June 2014

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Social media best practices

Showing posts with label Strategy. Show all posts
Showing posts with label Strategy. Show all posts
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Media Monitoring & Curation

Thank you for your participation in class today. Below you'll find the class presentation on media monitoring and digital curation.

This lesson focuses on establishing a monitoring plan as well as a social media strategy in order to identify key media and key influencers for your brand or institution. A presentation of Google's search engine syntax is also included in the presentation.


Class Assignment

Please turn in your social media plan by 13th May to my email address. I expect to receive a PPT or Keynote presentation of your findings. One or two pages is enough. Please provide your work in English, and give me website links and addresses for examples of your work (ex. if you find a blogger who is an influencer, include the website URL for the blogpost).

Have a great holiday, and see you all in two weeks!

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Digital Curation, Monitoring & Strategy

It was nice seeing all of you last Wednesday in class, and thanks to all of you who follow us on the web.

This week, we looked into digital curation and online monitoring with the idea of setting up a social media strategy. You'll find a copy of the class presentation below:






Class Assignments

All students following this class must create a social media plan based on the instructions in the class presentation. Please identify at least 3 networks used by a brand's audience and include at least one influencer. Once completed, students should send a Powerpoint or a Word Document with their social media plan. Assignment is due on Wednesday, 29 May 2013.

Required Reading

Read the chapters on Mobile Media and Digital Video (pg. 17-20) in the Social Media eBook 2012 before next Wednesday, 22 May 2013.

Have a great week everyone, and see you next week!

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