4 Concepts to Remember & Facebook Business Pages

This lesson presents 4 key concepts in social media marketing: engagement, influence, reach & virality. The presentation ends with a brief presentation on Facebook business pages, and a class assignment for a Facebook case study.

Vocabulary & Facebook by Jeremy Washer

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Social Media Mashup

Thanks for your participation in class Wednesday. Please find the class presentation on different types of social media which we explored for the class lesson: Social Media Mashup.

Class Presentation

A look into different types of social media and the different statistics for each type of media. Blogs, social networks, video platforms and other forms of social media are considered in this presentation.

Intro SM Mashup by Jeremy Washer

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Social Media Mashup

Thank you for your participation last Wednesday. Below, you will find a copy of the presentation given in class.

Social Media Mashup

Intro SM Mashup by Jeremy Washer

LinkedIn

Talking about LinkedIn! ow.ly/i/1ISMG #ISCOM #IntroSM
— ISCOM Mtp Intro SM (@ISCOMMtpIntroSM) 20 mars 2013

We also had an in-depth discussion about the professional social network, LinkedIn, and looked at some of the network's statistics. Below you will find a copy of the infographic that we studied in class.



Via: PowerFormula for Linkedin Success

Class Assignment

Students must do the following for next Tuesday, 26th March:

• Infographic - On the homepage of this blog, choose a website under the "Useful Links" section where you see the title "Infographic Editors". You can choose one of the four sites to create your infographic: easel.ly, piktochart.com, infogr.am or gliffy.com
• After you choose your preferred website, create a one page infographic illustrating statistics based on the social network of your choice. You can use the numbers from the presentation above, Social Media Mashup, or you can research a network and use your own statistics.
• E-mail me your finished infographics by next Tuesday at the lastest. I will be checking your work, and once it's approved, we will publish it on your LinkedIn profiles, the class blog and Twitter.

Required Reading

Before next Wednesday, please read the chapter on Facebook (pg. 8-9) in the Social Media eBook 2012.

Have a great week, and see you all next Wednesday!

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