4 Concepts to Remember & Facebook Business Pages

This lesson presents 4 key concepts in social media marketing: engagement, influence, reach & virality. The presentation ends with a brief presentation on Facebook business pages, and a class assignment for a Facebook case study.

Vocabulary & Facebook by Jeremy Washer

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4 Concepts in Social Media

Thank you to all of you who participated in class Wednesday. As a reminder, you are allowed to live-tweet during class with the hashtags #ISCOM and #IntroSM.

Talking about 4 social media concepts and Facebook. ow.ly/i/1OtVs #ISCOM #IntroSM
— ISCOM Mtp Intro SM (@ISCOMMtpIntroSM) 3 avril 2013

If you would like to re-read through Wednesday's lesson, or for those of you who were not in class with us, you'll find a copy of the presentation below.

4 Social Media Concepts by Jeremy Washer

Facebook Case Studies

Here we are. :) facebook-successstories.com #IntroSM #ISCOM @maefrejaville
— Valentin Planche (@ValentinPlanche) 3 avril 2013

In class, we discussed a successful Facebook marketing operation lead by McDonald's in America. Through this example, we were able to see how engagement, influence, reach and virality were vital for McDonald's campaign to succeed. Students are reminded that they are required to do the following:

• Prepare a one slide presentation using the presentation software of their choice (Powerpoint, Keynote, Open Office, etc...).
• The presentation must include a small description of the campaign as well as a description of the campaign's results. Most importantly, the presentations must be done in English.
• Please sign your work with either a social media account or your name, which ever you are most comfortable sharing on the internet.
• Presentations must be e-mailed by 9 April 2013. 

Required Reading

Before next week's class, please read the chapters on Twitter (pg. 10-11) and Business Blogging (pg. 15-16)  in the Social Media eBook 2012.

Have a great week everyone!

#Allo quoi, t'es à l'#ISCOM en #IntroSM et tu tweet pas ? #Alloquoi...
— Marie B. (@MarieBurckle) 3 avril 2013

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