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Digital Curation, Monitoring & Strategy

It was nice seeing all of you last Wednesday in class, and thanks to all of you who follow us on the web.

This week, we looked into digital curation and online monitoring with the idea of setting up a social media strategy. You'll find a copy of the class presentation below:






Class Assignments

All students following this class must create a social media plan based on the instructions in the class presentation. Please identify at least 3 networks used by a brand's audience and include at least one influencer. Once completed, students should send a Powerpoint or a Word Document with their social media plan. Assignment is due on Wednesday, 29 May 2013.

Required Reading

Read the chapters on Mobile Media and Digital Video (pg. 17-20) in the Social Media eBook 2012 before next Wednesday, 22 May 2013.

Have a great week everyone, and see you next week!

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