Online PR, Social Events & Social Media Tribes

Thanks to everyone for participating this semester, both in the classroom and on the web! Last Wednesday we discussed Online PR, Social Events and Social Media Tribes. The topic was interesting, and the class was engaged. Have a look at part of the discussion on Twitter:

Have you ever tweeted at an event? Or blogged about one? #IntroSM #Iscom
— ISCOM Mtp Intro SM (@ISCOMMtpIntroSM) 29 mai 2013

@iscommtpintrosm Yes during the Midi Olympique Price to Mamuka Gorgodze #IntroSM with @adrienlignieres !
— VicouTD (@TdVic) 29 mai 2013

@iscommtpintrosm Yes during the FISE ! with @justinefiguera and @morganetrividic
— Marion (@Marioon_patapon) 29 mai 2013

@iscommtpintrosm YES mostly during handball plays + during the last Olympics game #IntroSM
— Marie Burcklé (@MarieBurckle) 29 mai 2013

@iscommtpintrosmYes during a rugby match in Bédarrides #IntroSM #ASB
— Aline Bruneau (@BruneauAline) 29 mai 2013

Class Presentation

If you would like to read through the presentation given in class, you'll find it below. Feel free to download, embed and share!

Online PR, Social Events and Social Media Tribes by Jeremy Washer

Class Project

Next Wednesday, we'll be doing a final class project. For those of you who will be in class, be sure to read through the other presentations. Focus on how to identify e-Influencers and to develop a social media strategy, either for communications or for digital marketing.

Have a great week! See you all again next Wednesday!

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Mobile Media and Digital Video

Hi everyone! Thanks to all of you who are following this class. Last Wednesday was very productive!

In class, we talked about mobile media and digital videos. We identified the key data that can be obtained through smartphone applications, which can be great for digital marketing campaigns. We also looked at why marketing and communications teams should consider mobile media and digital videos, especially considering the growing amount of users of both types of media in France and throughout the world.

Today we're talking about mobile media and videos. What's your favourite smartphone application? #IntroSM #ISCOM
— ISCOM Mtp Intro SM (@ISCOMMtpIntroSM) 22 mai 2013

@iscommtpintrosm My favorite application?! It's Instagram, Kik, Viber, Waze.. and Facebook ;) #IntroSM #ISCOM
— Gabrielle (@G_abrielle31) 22 mai 2013

@iscommtpintrosm For me it is Shazam and Eurosport.
— Adrien Lignières (@AdrienLignieres) 22 mai 2013

@iscommtpintrosm For me it's CANDY CRUSH!!!
— Léa Battesti (@LaBattesti) 22 mai 2013

@iscommtpintrosm my favorites are twitter and instagram but I'm sure it will change soon...
— Deezy_ (@0fresh) 22 mai 2013

@iscommtpintrosm for me it's deezer !#IntroSM #ISCOM
— paulin barascud (@paulin_Barascud) 22 mai 2013

@iscommtpintrosm My favorite smartphone application is Google Keep! #IntroSM #ISCOM
— Valentin Planche (@ValentinPlanche) 22 mai 2013

@iscommtpintrosm for me it's deeper, meteo france and Facebook
— Mellac Janessandre (@janessandre) 22 mai 2013

 Class Presentation

If you would like to read through the presentation given in class, you'll find it below. Feel free to download, embed and share!

Mobile Media and Digital Video by Jeremy Washer

Required Reading

Next week, we will be discussing Online PR, Social Events and Social Media Tribes. Please read pages 21-25 of the Social Media eBook 2012.

I look forward to seeing you next Wednesday. Until then, have a great week!

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Digital Curation, Monitoring & Strategy

Welcome in #IntroSM @iscommtpintrosm !!!
— Marie Burcklé (@MarieBurckle) 15 mai 2013

It was nice seeing all of you last Wednesday in class, and thanks to all of you who follow us on the web.

This week, we looked into digital curation and online monitoring with the idea of setting up a social media strategy. You'll find a copy of the class presentation below:

Digital Curation, Monitoring, and Strategy by Jeremy Washer

Class Assignments

All students following this class must create a social media plan based on the instructions in the class presentation. Please identify at least 3 networks used by a brand's audience and include at least one influencer. Once completed, students should send a Powerpoint or a Word Document with their social media plan. Assignment is due on Wednesday, 29 May 2013.

Required Reading

Read the chapters on Mobile Media and Digital Video (pg. 17-20) in the Social Media eBook 2012 before next Wednesday, 22 May 2013.

Have a great week everyone, and see you next week!

We love Intro to social media :)#IntroSM
— Sabrina (@SabrinaLardeau) May 15, 2013

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Twitter & Business Blogging

Hello everyone and thanks to you who participated in class these past two Wednesdays. As a reminder, the last class was divided into two groups taught the same lesson over the past two weeks.

Time for class! RT if you are with us today! :) ow.ly/i/1Runo #ISCOM #IntroSM
— ISCOM Mtp Intro SM (@ISCOMMtpIntroSM) April 10, 2013

Time for class! #ISCOM #IntroSM ow.ly/i/1Uwtr
— ISCOM Mtp Intro SM (@ISCOMMtpIntroSM) April 17, 2013

During the last lesson, we discussed Twitter and the best practices to adopt on this platform. We also looked into business blogging and its role in Search Engine Optimization (SEO). You'll find a copy below of the presentation given in class:

Twitter and Business Blogging by Jeremy Washer

Twitter accounts

During class, we looked into some of the best practices for creating a Twitter account and learned how to simply use the social network. At the end of the discussion on Twitter, everyone in class had created a Twitter account.

@iscommtpintrosm Discover Twitter at 20 years old since I am in a communication school... There is a begginning for everythings !
— Léna Gautier (@lenasgautier) April 10, 2013

We took advantage of class time to then learn about live-tweeting and how to participate in online discussions using hashtags, the '@' sign and Re-Tweeting (RT).

#introSM tweet in class... Funny !
— Manon (@Manonlaffineur) April 17, 2013

@humeurs_de_niko Alors je t'explique! C'est un cours sur les réseaux sociaux haha #introSM
— Marion (@Marioon_patapon) April 17, 2013

If you have not yet created a Twitter account, please create one now. Please follow the guidelines in the class presentation.

Business Blogging

We also talked about the importance of blogging for businesses. Google takes into consideration the new content on a company's blog to help provide better ranking (SEO). We also saw how a corporate blog is a great opportunity to inform customers and to engage with them (ex. comments posted after a blogpost). At the end of the class, everyone had created a personal blog explaining their studies at ISCOM.

Class Assignments

Everyone who is following this class must create a Twitter account. If you have not done this yet, please create one before class next Wednesday, 15 May 2013. Students must also create a personal blog using the following critera :

1. The blog must be about your studies: Global Communications or Marketing,
2. The blog can be in French or English. Choose the language in which you are most comfortable and professional.
3. Write a first blogpost introducing your blog explaining what you are studying, and that you will be sharing class work on your blog.
4. Before class next Wednesday, 15 May 2013, create two additional blogposts. One explaining your infographics, and a second one sharing your Facebook case studies.

Required Reading

Read the chapter on Strategy (pg. 27-29) in the Social Media eBook 2012.

I look forward to seeing all of you in our next class. Until then, good luck with the rest of your classes and have a great holiday break!

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4 Concepts in Social Media

Thank you to all of you who participated in class Wednesday. As a reminder, you are allowed to live-tweet during class with the hashtags #ISCOM and #IntroSM.

Talking about 4 social media concepts and Facebook. ow.ly/i/1OtVs #ISCOM #IntroSM
— ISCOM Mtp Intro SM (@ISCOMMtpIntroSM) 3 avril 2013

If you would like to re-read through Wednesday's lesson, or for those of you who were not in class with us, you'll find a copy of the presentation below.

4 Social Media Concepts by Jeremy Washer

Facebook Case Studies

Here we are. :) facebook-successstories.com #IntroSM #ISCOM @maefrejaville
— Valentin Planche (@ValentinPlanche) 3 avril 2013

In class, we discussed a successful Facebook marketing operation lead by McDonald's in America. Through this example, we were able to see how engagement, influence, reach and virality were vital for McDonald's campaign to succeed. Students are reminded that they are required to do the following:

• Prepare a one slide presentation using the presentation software of their choice (Powerpoint, Keynote, Open Office, etc...).
• The presentation must include a small description of the campaign as well as a description of the campaign's results. Most importantly, the presentations must be done in English.
• Please sign your work with either a social media account or your name, which ever you are most comfortable sharing on the internet.
• Presentations must be e-mailed by 9 April 2013. 

Required Reading

Before next week's class, please read the chapters on Twitter (pg. 10-11) and Business Blogging (pg. 15-16)  in the Social Media eBook 2012.

Have a great week everyone!

#Allo quoi, t'es à l'#ISCOM en #IntroSM et tu tweet pas ? #Alloquoi...
— Marie B. (@MarieBurckle) 3 avril 2013

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Social Media Mashup

Thank you for your participation last Wednesday. Below, you will find a copy of the presentation given in class.

Social Media Mashup

Intro SM Mashup by Jeremy Washer

LinkedIn

Talking about LinkedIn! ow.ly/i/1ISMG #ISCOM #IntroSM
— ISCOM Mtp Intro SM (@ISCOMMtpIntroSM) 20 mars 2013

We also had an in-depth discussion about the professional social network, LinkedIn, and looked at some of the network's statistics. Below you will find a copy of the infographic that we studied in class.



Via: PowerFormula for Linkedin Success

Class Assignment

Students must do the following for next Tuesday, 26th March:

• Infographic - On the homepage of this blog, choose a website under the "Useful Links" section where you see the title "Infographic Editors". You can choose one of the four sites to create your infographic: easel.ly, piktochart.com, infogr.am or gliffy.com
• After you choose your preferred website, create a one page infographic illustrating statistics based on the social network of your choice. You can use the numbers from the presentation above, Social Media Mashup, or you can research a network and use your own statistics.
• E-mail me your finished infographics by next Tuesday at the lastest. I will be checking your work, and once it's approved, we will publish it on your LinkedIn profiles, the class blog and Twitter.

Required Reading

Before next Wednesday, please read the chapter on Facebook (pg. 8-9) in the Social Media eBook 2012.

Have a great week, and see you all next Wednesday!

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Welcome to Introduction to Social Media

It was a pleasure meeting all of you in class last Wednesday. I hope that you all are as excited as I am about this semester's class.

Presentation Intro to Social Media

Here is the presentation given in class on 13 March 2013. Feel free to download and share.

ISCOM Intro to Social Media by Jeremy Washer

Class guidelines

In order for the class to operate in the best conditions, a few guidelines have been put into place. Student are expected to follow them throughout the semester.

Live-tweeting

Live-tweeting is allowed during class, and ONLY for this class. Please tweet using the hashtags #ISCOM #IntroSM.

Students are reminded that use of social media, mobile phones and computers must be approved by school faculty. You MUST ask your other professors if you can use social media in their classes if you want to live-tweet during another class. A professor's word is final. If they say no, then do not push the topic further. For this class, Mme. Puyau has graciously accepted to let us live-tweet. When you see her at ISCOM, remember to thank her for providing us with this opportunity.

First day of class ! ow.ly/i/1G7P8 #ISCOM #IntroSM
— ISCOM Mtp Intro SM (@ISCOMMtpIntroSM) 13 mars 2013

E-mail

Students are asked to use their ISCOM e-mail accounts for this class. Please remember to check your e-mail regularly in order to find classroom updates, school news and to contact your professors.

Class Blog

Please sign up to this blog. Here you will be able to follow class news, assignments and your classmates' creations. If you already have a blog, and would like to obtain more visibility on the web, please send me your blog link and I will backlink it. *Remember, blogs that are only school friendly will be backlinked. Anything that does not respect school policy will be refused.

Class Assignments

Students must do the following for next Monday, 18th March : 

• LinkedIn - Students are required to create a LinkedIn profile. Please upload a professional photo for your profile. Remember, we are using this site to start your career. For example, when applying to internships, you will be able to send your LinkedIn profile in with your CV.
• Join the ISCOM Montpellier Intro to Social Media group - This is part of your semester class project. In this group you are required to share interesting links in ENGLISH only. Please publish on topics based on this class: Social Media, Global Communications or eMarketing. *Remember: You must participate in this group twice a week - Monday and Friday. Students must post an interesting link on both Monday and Friday, and then they must comment at least two interesting links.

Students must do the following for before next Wednesday, 20th March : 

• The Social Media eBook 2012 - Read the first chapter of the book entitled Social Media Mashup (pages 5-7), and the chapter on LinkedIn (pages 12-14). We will be discussing these topics next Wednesday. *Reminder: if you have lost your copy of the book, remember that you can find the link on the classroom's blog homepage.

I look forward to working with you this semester. I feel that we are all going to learn much from each other. If you ever have a question or would like to talk, please feel free to send me an e-mail.

Here's to an exciting semester!

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Classes start soon...

Rendez-vous here shortly to discuss social media...

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